ANALYSIS OF HALAL TOURISM DEVELOPMENT IN PAMEKASAN: ANALYTICAL NETWORK PROCESS APPROACH

This research aims to analyze problems, solutions, and strategic policies support the development of halal tourism in Pamekasan by employing Analytic Network Process (ANP) method. Data were obtained from nine experts consisting representatives academics, practitioners, associations, regulators. Findings show that most dominant issue is aspect human resources, followed infrastructure, regulation, management, marketing issues. Several can be implemented strengthen Pamekasan, including (1) forming a team mediators regional councils; (2) establishing as priority program; (3) increasing capacity Human Resources involved Halal tourism; (4) revitalizing infrastructure its development; (5) diversification products; (6) encouraging facilitating certification. expected serve policy reference for decision-making, particularly tourism. Further could conducted investigate implementation Pamekasan; following adoption RIPPDA Regional Regulation.